The WordPress Codex says that “WordPress, straight out of the box, comes ready to embrace search engines“. Well, that may be true … to a certain degree, but there is more than enough work that you’ll need to do after you’ve installed WordPress in order to get it playing nicely with Google (and other search engines).
What most people don’t realize is that, while Google does love WordPress, it’s WordPress THEMES that actually interface with search engines … not WordPress itself.
So, that means that a WordPress theme could very well be hurting your rankings in the search engines … not helping!
So over the last several months, I’ve been developing a list of tips for bloggers that will help them embrace the natural flow of good SEO in the form of a well optimized theme. This guide can’t guarantee you first page rankings, and certainly can’t get you quality links, but it will teach you every step you must take to ensure that you’re site is completely search engine optimized.
Posts in this Series
The following posts give a detailed explanation on how and where to modify your theme in order to optimize its search engine rankings:
- Generating a sitemap for Google
- Getting your site indexed by Google
- Getting Google to index and follow the right stuff
- Using Keyword-Rich Permalinks
- Optimizing your <title>
- Optimizing your header tags
- Using META descriptions
- Using META keywords
- Keyword Density
- Deep Linking
For those interested, I’ve already done all the heavy lifting in my newest theme Proximity News. All the theme mods I’ll be discussing have already been implemented in Proximity News, so if you’re looking for a theme that’s ready to attract search engine traffic right out of the box, then why not go pick yourself up a copy of my latest WordPress news theme!
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